Website URL (if you have one)
What do you do? * describe your main products or services in plain language
0 / 500
What makes you different from your competitors? *
Why this matters: Content that talks to everyone converts nobody. The sharper we define your audience, the more specific and effective every caption, hook, and call to action will be.
Age Range of Ideal Client
Select...
18–24
25–34
35–44
45–54
55–64
65+
Multiple / Mixed
Gender
Select...
Mostly Male
Mostly Female
Balanced Mix
Not relevant
Where does your audience live? *
Income / Wealth Level of Ideal Client
Select...
Budget-conscious
Mid-market
Upper-mid / Affluent
High Net Worth
Ultra High Net Worth
Mixed / Varied
Psychographic Profile * what do they value, what drives their decisions, what do they care about?
Where does your audience hang out online? select all that apply
What's the #1 objection your ideal client has before buying? *
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What is your #1 business pain right now? * pick the one that keeps you up at night
Tell us more about this pain. What does it look like day to day? *
What does success look like for you in 90 days? * be as specific as possible
Revenue goal tied to this content strategy (optional but helpful)
Select approximate goal...
Additional $5,000/mo in revenue
Additional $10,000/mo in revenue
Additional $25,000/mo in revenue
Additional $50,000+ /mo in revenue
Specific deal / project target
I measure by leads, not revenue
Prefer not to say
Who are your top 3 competitors? Instagram handles or business names
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Instagram Handle
Instagram Followers
Select range...
0 – 500
500 – 2,000
2,000 – 5,000
5,000 – 10,000
10,000 – 50,000
50,000 – 100,000
100,000+
How often do you currently post on social media?
Select...
Never / Just starting
A few times a month
1–2x per week
3–4x per week
Daily
Multiple times per day
What type of content do you currently post most?
What's your best performing post ever, and why do you think it worked?
What's missing from your current content? What are you not doing that you know you should be?
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How would you describe your brand personality? *
Share 2–3 examples of captions, messages, or copy that sounds like you (or a brand you admire)
What should we NEVER say or do? topics, language, or styles to avoid
What are your 3–5 content pillars? what broad themes should we always cover?
Visual style describe the look and feel you want
Reference accounts Instagram or YouTube handles that have content you admire
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When do you want to start? *
Select...
ASAP — ready to go now
Within 2 weeks
Within a month
In 1–3 months
Just exploring for now
Monthly budget range for content strategy
Select...
Under $500/mo
$500 – $1,000/mo
$1,000 – $2,500/mo
$2,500 – $5,000/mo
$5,000+/mo
Prefer to discuss
How did you hear about Project Twelve?
Select...
Instagram
TikTok
YouTube
Referral from a friend / colleague
LinkedIn
Google Search
Direct outreach from our team
Other
Anything else we should know? context, constraints, previous bad experiences with agencies, non-negotiables
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Submit Questionnaire ✓